Bernie, Hillary, and the Authenticity Gap

Earlier this month I wrote a piece comparing the branding and messaging of the Democratic contenders for the presidential primary—Bernie Sanders and Hillary Clinton. While this piece spends a good deal of time critiquing the branding of both campaigns, it’s a much broader piece that discusses, in some ways, the limits of an overly designed experience. It was my intention to write this piece for a greater audience interested in the role of images and visuals in political campaigns.


I was happy to hear Michael Bierut, who designed Hillary Clinton’s presidential campaign branding, discuss this piece within a broader discussion about authenticity and design in the Democratic primary in his podcast “The Observatory.”
I invite you to read it here, on Medium: Bernie, Hillary, and the Authenticity Gap: A Case Study in Campaign Branding.