Before The Daily Show

Project Description


Before the Daily Show was a little project put together by Ian Boyle and myself, fueled by our shared appreciation for Jon Stewart and the impact his era of The Daily Show had in shaping our generation’s critical eye on media. Because we were all a little different #beforethedailyshow.


Using the hashtag #beforethedailyshow, we invited fans to think about what their lives were like before Jon Stewart was the host, and send out a tweet. The tweets were collected on, where each tweet was paired with its own still of The Daily Show. We encouraged further sharing via Twitter, Instagram, and Facebook using promotional media with submitted tweets. We were thrilled with the touching and often hilarious responses—and we hope Jon was too, from his new farm sanctuary in New Jersey.



Art direction

Ian Boyle, co-creator
Public Service Bureau, studio